When it comes to growing your business, one of the most effective things you can do is engage in email marketing. Email marketing is one of the most effective forms of advertising there is. In fact, 72% of adults in the United States would rather have a company email them over other forms of communication and 91% would like to receive promotional emails from these companies. Now, the real key to making your email marketing successful (and gaining more customers for your business) is growing your email list effectively.
When you send out an email, you want to make sure that those who receive it are actually interested. Otherwise, your brilliantly thought out message could go straight to the trash, unopened. There are several reasons why this is bad but the primary one is that if enough of your emails are trashed unopened, your emails might be sent straight to the spam folder. Then no one will see your emails. How do you prevent that? Simple. Follow these 7 tips and start growing your email list with individuals that are actually interested in your emails.
Create Great Content in your Emails
If you want to keep people interested in your emails, then your email content needs to be amazing. The better your content is, then the more likely your subscribers will stay subscribed. In addition, they will be more likely to share the email with family and friends.
Ask Your Subscribers to Share Your Content
A simple way to growing your email list is simply asking your current subscribers to share your emails. Include social media buttons on your emails and even a “Share with a Friend” button. This simple call-to-action is a good way to spur your subscribers into sharing.
Host an Online Giveaway
A simple way to gain more emails is to host an online contest that requires entrants to give their email address. After they submit it, send a welcome/confirmation email that confirms their signup.
Run an Opt-In Campaign
This is especially useful if you feel your current email list is old or ineffective. Send an email asking your subscribers to re-opt-in and then promise to remove all the contacts who do not. Doing so will remove email addresses from your email list which might contrary to growing your email list. However, those who are left will be more engaged and will improve the deliverability of your emails.
Promote Offers on Social Media
Consider offering a free trial or a valuable piece of content in exchange for an email address. Then, promote this offer on social media. If your followers are interested in your offer, then they will gladly give you their email.
Have Subscription Options on your Website
Another great tip in growing your email list is to include subscription options on your website. This includes promoting your offers (see tip #5) but also giving other options to visitors. A good place for these buttons would be on your “Contact Us” page and your “About Us” page. Make these easy to see so potential subscribers don’t have to dig around for them.
Use your Blog to Gain Emails
If you have a blog, then you probably have readers. Give these readers a chance to subscribe to your emails as well. Add a “Get New Content Delivered to Your Inbox” or “Let us Share Our Favorite Articles with you” button to your blog. Again, make it easy to find for more subscribers and better results.
When it comes to growing your email list, there are many different things you can do. These 7 simple tips are only the start. By gaining dedicated email subscribers and keeping them engaged, you will start to see your business grow as a result.
What other ideas do you have when it comes to growing your email list?