Good news: It is incredibly easy to set up a blog for your online business and you definitely need one. As of 2015, B2B marketers that blogged received 67% more leads compared to those who didn’t blog. That’s not all either. In addition, Hubspot.com also shared 5 more interesting statistics about businesses that engage in routine blogging.
- Marketers who put a focus on blogging are 13 times more likely to have a positive ROI.
- It is estimated that by 2020, customers will manage 85% of their relationships without talking to a human being.
- Time is the only thing that blogging will cost you.
- Businesses who blog receive 97% more links to their website than those who don’t.
- Blogs have been rated as the 5th most trusted source for accurate online information.
As you can see, there are many benefits to writing your own online blog. The best part is that starting an online blog is easy to do. Just follow these simple steps and start online business blogging today.
Who Are You Writing to?
One of the reasons you are getting into online business blogging is to draw more customers in but to do that effectively, you need to know all you can about your readers. This is critical for any form of marketing and writing a blog isn’t any different. Make sure your blog focuses on helpful advice for your readers within your business niche. The more you help your readers, the more often they will come back to read more, and the more they will interact with your business.
Pick a Blogging Service
In order to create a blog, you need to choose a blogging service. There are many out there and each has their own advantages and disadvantages. Learn about each one and then pick the company that fits your business the best. Some of the most popular blogging platforms available include:
These are only a few of the many options available when it comes to creating your online business blog. Make sure you pick the best one for you.
Host On Your Own Site
After you’ve picked your blogging service, the next step is to host it on your own website. This is important because if you don’t, then your business/company/website won’t get any of the SEO benefits of your blog. After all, if one of the main reasons you are writing a blog is to draw customers to you, the less clicks they have to take to get to your website, the easier it will be for them to navigate to your site. In addition, you’ll likely get more customers if your website ranks higher in search.
Brainstorm Topics & Keywords
Online business blogging is all about writing what your customers want to read and establishing yourself as a credible source of information. Use the question “What do my customers want to know?” as a guide and start brainstorming some topics that you could write about. Sharing information that your readers will use helps establish you as an authority in your niche.
Once you’ve done this, start doing some keyword research. Google AdWord’s Keyword Planner is a great source to check search engine traffic on specific keywords. The trick is to pick slightly more obscure keywords (3-4 in length) to get more targeted traffic to your blog and website.
Write Your First Post
Once you’ve your done research and set up your blog, you can start online business blogging immediately. Set some time aside and write up your first post using your researched keywords. Minimize the sales language and really focus on your customer. Doing so will help your readers understand that you care about them as a person, not just as a customer. Edit your piece and then publish it. Simple.
Online Business Blogging Made Easy
Creating an online business blog is easy. All you have to do is follow these 5 steps:
- Know who you are writing to
- Pick a blog service
- Host it on your website
- Brainstorm topics and keywords
- Write your first post
Once you’ve done all these things, make sure to keep going. Running an online business blog takes time but if you stick to these basics, your traffic and profits will increase over time.