The darling of the marketing world right now is a strategy called content marketing. If you don’t know what content marketing is or haven’t heard of it, check out this definition from Forbes.com:
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
You’ve probably seen popular articles floating around on social media with titles like “10 Ways to Keep Your New Years’ Resolutions” or “How to Start Your Own Online Business.” Those articles are a type of content marketing and are a great way to provide amazing value to your online audience.
Other forms of content marketing include: videos, infographics, books, and white pages etc. in addition to writing articles. The whole point of this strategy is to create valuable content for your audience so you can keep them interacting with your company and your business. While it is a long-term strategy, it’s important to keep your audience engaged the entire time, no matter what type of content you share.
How do you provide amazing value to your online audience? Just because you create a blog or Youtube video doesn’t mean that your audience will immediately find value in it. Instead, check out our list of content marketing tips to create more valuable content for your audience.
Why do you think your audience visits your site? Whether they are browsing through your content or searching through your products, chances are that they are looking for an answer to a problem. If you really want to provide amazing value to your online audience, then you have to create content that solves their problems. It’s that simple.
When people visit your blog for the first time, it’s not to learn more about you. It’s about what your business or content can do for them. Think about it. When you search online and read an article from a new source, it’s usually to learn something new right? It’s the same thing with your audience.
Start asking your clients/customers/readers what problems they have and what they would like to learn more about. Doing this not only gives you ideas to create content around but also establishes a great relationship with your customers.
Don’t Skimp on Your Content
It’s no surprise that people’s attention spans are shrinking with the fast-paced world of today. This limited attention span can affect how much information you are willing to put into your content. If you really want to provide amazing value to your online audience, don’t be afraid to cover your topic thoroughly.
Sometimes, we think that if we write 500 word articles and leave it at that, more people will read that article. However, that’s not always the case. While short and sweet posts definitely have their place, long articles can provide more value to the reader. This goes for videos and other forms of content marketing as well.
This doesn’t mean that all your articles should be 2000 words long, but rather that you should focus on sharing enough valuable information on the topic with your audience. If your points are good and your reader finds value in it, they will stay around to read the whole thing.
While this tip might be a bit vague, it’s very important. One of the best things you can do to provide value to your content and to make your customers/readers feel valued is to be there. This goes back to solving people’s problems. If you are going to ask your online audience what problems they are facing, make sure you are there to actually answer their questions and solve their problems.
This means being active in the comments section of your articles too. Neil Patel and Hubspot do a great job at this. They are incredibly active in their comments section. They respond to questions as well as simply thank the commentators for reading. It adds more value to their content because their audiences know that Neil Patel and Hubspot are actually there for them, not just their bottom line.
Start Adding Value For Your Audience
If you are running an online business and don’t have a content marketing strategy in place, then you’re in trouble. Content marketing gives you an opportunity to provide amazing value to your online audience in a way that other marketing strategies can’t. Use these three tips above to create more valuable content and draw more customers to your business today.